Dr. "Coach Dawn" Reid is the founder of Reid Ready® Life Coaching, LLC, a premiere provider of coaching and mentoring, coach training, and consulting services. She is a credentialed International Coaching Federation (ICF) coach and previously served as the Vice President and board member of the ICF Philadelphia Chapter.  She currently serves as the Chapter’s Diversity, Equity, Inclusion, Belonging and Justice (DEIBJ) liaison. Dr. Reid is also a certified mindfulness trainer with over 10 years of experience in training and development, and 20 years coaching new leaders or career seekers who identify as BIPOC in career strategizing, achieving entrepreneurial pursuits, and creating work-life harmony. Currently, Dr. Reid offers rigorous training to coaches seeking professional development, and Level 1 – ACC certification credentials.  In addition, she mentors women coaches and coaches of color on how to develop their coaching skills, obtain their credentials, and establish a profitable and professional career branding in the coaching industry. Dr. Reid is known for helping her clients achieve success in wellbeing, business, and careers.

Dr. Reid is a scholar-practitioner in help-seeking behavior and how to use coaching approaches to attain goals, maximize resources, and realize one’s potential. She is the creator of the PARA™,  SMART-R™ goals and MIND™ coaching approaches. Her research can be found on ProQuest and her work has been published in several academic libraries. She has spoken on DEIB, building a culture of coaching for organizations, mindfulness in the workplace, and building a culture of excellence at Port Authority of NY & NJ, Pfizer, J&J, BMS, Rotary Club, among other companies, and taught social cognition and other behavioral science courses at Temple University, New England College, Camden County College, and Rutgers University.

Dr. Reid is the host of Real Talk for Coaches, which can be streamed or downloaded on Amazon Music, Spotify, iHeartRadio, and Apple iTunes. She also writes a blog for Psychology Today called the Coach’s Corner, is cited in articles and research studies, and is a sought-after speaker. Dr. Reid has published four books, with the latest being Coaching for Success.  Her books can be found on Amazon.